Logos come in all kinds of shapes and sizes however they typically are one of 5 different classifications. Designing a logo is about much more than an exercise in aesthetic. A logo must be a positive depiction of the product or service it represents. When designing a logo, knowing which type of mark would be the most appropriate for the application will help you achieve a stronger solution.
A wordmark is a logo comprised of text only featuring a unique typographical treatment used to convey the brand’s message or positioning.
Letterform marks use one or more letterforms as a symbol to convey the brand message.
A mark is a literal and often pictorial representation of a company or product. The image is usually a reference to the company or a brand attribute.
Abstract marks and symbols use visual form to convey a concept that is relevant to the brand message.
Emblems are a complex mixture of pictorial elements and type that are linked to the organization and its positioning.
LOGO DESIGN BASICS: THE FIVE TYPES OF MARKS
Logos come in all kinds of shapes and sizes however they typically are one of 5 different classifications. Designing a logo is about much more than an exercise in aesthetic. A logo must be a positive depiction of the product or service it represents. When designing a logo, knowing which type of mark would be the most appropriate for the application will help you achieve a stronger solution.
A wordmark is a logo comprised of text only featuring a unique typographical treatment used to convey the brand’s message or positioning.
Letterform marks use one or more letterforms as a symbol to convey the brand message.
A mark is a literal and often pictorial representation of a company or product. The image is usually a reference to the company or a brand attribute.
Abstract marks and symbols use visual form to convey a concept that is relevant to the brand message.
Emblems are a complex mixture of pictorial elements and type that are linked to the organization and its positioning.